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When you consider that just a 5% increase in customer retention can boost your profits by as much as 95% the rewards for gaining and maintaining customer trust are massive. In this post, we’ll share our top tips on how to gain trust and confidence from the most important people in your business – your customers – throughout the customer journey Cleared No, consumers trust honest, transparent companies — that trend extends across your organization. Your marketing can't be misleading. Don't make promises in your sales copy that you can't or won't deliver on. Be sincere in your commitment to working for consumers' best interests, and prove it by keeping them in the loop and remaining as open and honest as possible